Fashion
The Intellect Handbook of Men’s Fashion
The study of men’s fashion has evolved from an emerging subject to a dynamic and growing field, intersecting with critical conversations on gender, race, sexuality, disability, colonialism, and globalization.
The Handbook of Men’s Fashion pushes beyond conventional narratives by centering three guiding approaches: decentralizing and decolonizing men’s fashion studies, global viewpoints, and intersectionality. With 34 chapters from fashion and dress scholars, the collection offers a uniquely progressive perspective on the field’s development.
Divided into six sections—Theoretical Perspectives, People and Bodies, Places, Objects and Products, Promotions and Business, and Popular Culture—the book examines how masculinity is fashioned, contested, and expressed across time and space. Topics range from national dress and subcultural style to queer and disabled masculinities, luxury branding, and digital fashion communities. By centering histories and communities that have been marginalized in previous scholarship, the chapters collectively expand the boundaries of men’s fashion studies.
Rather than providing a definitive account, The Handbook of Men’s Fashion serves as an invitation to rethink the field, interrogate absences, and imagine new possibilities. It is an essential resource for scholars, students, and industry professionals invested in the past, present, and future of men’s fashion.
The main audience for this book is academic, but it will also appeal to fashion practitioners, curators, and cultural critics, and to general readers interested in the history, culture, and meaning of men’s fashion and dress.
The Shape of Power: Stories of Race and American Sculpture, Karen Lemmey, Tobias Wofford and Grace Yasumura (2024)
Review of: The Shape of Power: Stories of Race and American Sculpture, Karen Lemmey, Tobias Wofford and Grace Yasumura (2024)
Washington, DC, Princeton, NJ and Oxford: Smithsonian American Art Museum and Princeton University Press, 292 pp.,
ISBN 978-0-69126-149-2, h/bk, USD 65.00
ISBN 978-0-69126-151-5, e-book, USD 32.50
It is giving inspiration: A survey paper on generative AI in fashion
Generative artificial intelligence (GenAI) has been experiencing a surge of interest in the past few years, and much has been said of its applications in creative areas. Fashion design is no stranger to innovation, and recent advances in GenAI have brought several new tools and platforms that pave new ways of working and creating for both students and designers. This survey paper collects a selection of representative works that explore the presence of GenAI in Fashion design. A total of nineteen papers from 2016 to 2024 were reviewed. From the identification of garments and their attributes to sketch creation and image-to-image translation, this compilation of works offers multiple views on the applications of technologies such as convolutional neural networks, generative adversarial networks and diffusion models. This analytical overview provides a valuable understanding of the field, opening new possibilities for Fashion designers to work with artificial intelligence.
Urban masculinity: Activewear as identity markers for Indonesian male consumers
This research investigates the role of activewear as a representation of modern masculinity in urban Indonesia. The study used qualitative research methodologies, including interviews with ten Indonesian men who actively include activewear in their wardrobe choices. Such exploration will look into the dynamics at play at the nexus between fashion, fitness and masculinity within this setting. The findings indicated that activewear is a multidimensional signifier of contemporary masculinity, signalling a movement away from the stoicism associated with traditional masculinity towards a health-and-fitness-emphasized, modern and active lifestyle. Overall, participants showed an overwhelmingly strong association between the concept of healthy lifestyle and activewear, where sportswear was seen as wearing an image of fitness and discipline, a desirable life. It illustrates that globally and locally relevant constructions of male identity intertwine, as most of the ideals of athleticism and masculinity depicted through the western media get appraised by participants with consideration towards Indonesian cultural logic focused on harmonious coexistence and community bonding. Additionally, when choosing clothing, comfort and usefulness work together to enhance the brand’s image. They preferred brands with images they would like to portray and those offering high-quality, functional clothes. Sustainability was an increasingly important consideration, but high prices barred most from choosing such options. This research develops the understanding of how fashion and consumerism shape masculine identities in contemporary Indonesia. By placing activewear in this context, the study places a valuable insight into the changing dynamics of masculinity in the fast-changing urban landscape.
The Brand New Future, Bob Sheard (2025)
Review of: The Brand New Future, Bob Sheard (2025)
London: LID Publishing, 240 pp.,
ISBN 978-1-91739-128-3, h/bk, GBP 12.99
Examining dress to express gender in relation to other identities
This article examines perceptions of LGBTQIA+ expression of their identities through dress. The research utilizes intersectionality theory that encompasses additional identities an individual may have to understand how LGBTQIA+ individuals express their gender through dress and the impact of other identities on the expression of gender identity. This study is significant because it contributes to research on gender identity and dress by examining it within the context of intersectionality theory. In-depth interviews were conducted with LGBTQIA+ individuals from two regions in the United States. The results revealed that in addition to gender, participants actively portrayed their profession, personality/lifestyle, social group, religious group, sexual orientation and financial status through dress. They also discussed biased treatment due to additional identities such as ethnicity, financial status, profession and age. While gender was important to express, other identities impacted their experiences as part of the LGBTQIA+ community and their dress selections. This research has practical applications for human resource managers and teachers in post-secondary education to interact with employers or students as a whole individual with many intersecting identities.
Displaying cultural heritage in innovative designs: A study on the preservation and innovation of China’s Pai Yao traditional clothing
Yao embroidery from Liannan Yao Autonomous County, Guangdong Province, represents a crucial element of China’s intangible cultural heritage, embodying both artistic expression and cultural identity. This study identified and explored innovative designs for culturally significant traditional Yao patterns. Employing literature review, case studies and field research, Yao clothing patterns from northern Guangdong were collected, vectorized and digitally analysed using Adobe Illustrator and Photoshop. A modern pattern series was developed, and CLO3D software was applied to simulate virtual clothing models that incorporate these traditional patterns. The research evaluated the cultural identity of both contemporary and traditional Yao consumers through the production of physical garments. Findings demonstrate the effectiveness of virtual design in preserving and promoting ethnic cultural characteristics while driving innovation in the fashion industry. This study contributes to the preservation of Yao patterns and illustrates how virtual displays can safeguard traditional heritage for application in today’s fashion industry.
Music and sounds as catalysts for manifesting fantasy in fashion spaces
Creating resonance between an audience and brand identity is often a long-term process but can be made instant through proper music implementation. This research explored music listening behaviours and their effect on inducing fantasy/daydreaming within fashion spaces (domestic, retail and runway) and specifically if fantasy strengthens garment self-association. Creating this connection between music, a garment and a physical space could result in an elevated visitor experience and signals a preference for curated experiences. The study undertook a phenomenological approach through surveys, wardrobe interviews and Mirror Time (using a mirror to pull on subconscious thoughts). The short-form survey and long-form interview had sample sizes of fifteen and four, respectively, covering several age groups from 21 to 35. Results showed that genre, task, music agency and desire mitigated fantasy/daydreaming. Additionally, music listening behaviours split into two audience groups: one using music for fantasy and the other for focus. Fashion spaces were mapped on a Store–Space (x), Object–Product (y) continuum to assess their properties, which, in conjunction with the audience groups, provided a framework for organizations to develop accurate music strategies. By integrating curated music experiences into a marketing strategy, a more consistent and meaningful brand–consumer resonance can be created.
From couture to code: Reimagining fabric development through AI-enhanced material narratives
As artificial intelligence (AI) becomes more embedded in fashion design, questions arise about the values these systems encode. Current tools emphasize speed, novelty and surface aesthetics, often overlooking the cultural, emotional and material dimensions of sustainable practice. This article proposes Slow AI: a speculative, ethically grounded framework rooted in fabric memory, narrative depth and material literacy. Drawing on material culture theory and studio-based research, it critiques how generative AI simulates sustainability while neglecting provenance and care. Through case studies of Marine Serre, BODE and FAÇON JACMIN, the article shows how designers already model the relational intelligence AI might one day support. A speculative toolkit outlines functions such as archive mapping, emotionally annotated datasets and story-aligned prompts. Rather than accelerating production, Slow AI reframes design as a process of co-authorship, rooted in repair, friction and the ethics of making.
Refashioning the fashion: Handloom products and western wear in North India, 1860s–1950s
This article explores how changing textile fashions and evolving consumer tastes reshaped handloom production in North India between the late nineteenth and early twentieth centuries. British imperialism and industrialization transformed the social practices of textile design, production and consumption in colonial India. The implications of these new fashion arrangements – often overlooked – led both consumers and producers to engage, consciously or not, with the modernizing colonial project. The article argues that responses to European industrial fashion were not merely imitative or passive but marked by selective appropriation and strategic revival of Indigenous styles. These sartorial choices reflected deeper social negotiations, expressing class, hierarchy, nationalist sentiment and evolving identities. The handloom industry, far from being obsolete, adapted to new fashion regimes, making cloth a powerful site of cultural expression and social change in the material world of colonial India.
The psychology of colour: How context and mood shape wardrobe choices for middle- and high-class Gen X women in Jakarta
This research focuses on how urban socialite Gen X women in Indonesia, particularly Jakarta, use colour in their fashion choices as a form of identity communication. Achromatic colours (such as black, white and grey) and bright colours (such as red, yellow and bright blue) are essential elements that often reflect the lifestyle, social status and personality of urban Gen X women. This research explores the meaning of colour in a symbolic context, focusing on how preferences for achromatic and bright colours function as a medium for communicating identity and social status. A qualitative phenomenological approach explored personal experiences and meanings of fashion colours within a social context. Symbolic interactionism theory was applied to understand how colour meanings are formed through social interaction. In addition, social identity theory helps identify the use of colour as a symbol of status and group affiliation. These two theories guide in analysing how socialite Gen X women in Indonesia express identity through fashion colour choices in various contexts. In-depth interviews were conducted with ten middle- and high-class Gen X women in Jakarta who are active in social communities, professional, fashionable and have primary and brightly coloured fashion in their collections. Respondents discussed the main factors in choosing fashion, perceptions of colour and the relationship of colour to self-identity and culture. The findings are to provide an understanding of how middle- and high-class Gen X women use fashion colour as an aesthetic and a form of self-expression amidst urban social dynamics.
Taste and temporality: The rise of AI trend forecasting
This article critically examines the emerging role of artificial intelligence (AI) in the field of fashion trend forecasting, focusing on how machine-learning technologies reshape the aesthetic and commercial dimensions of predicting style. Drawing from fashion studies, philosophy and management studies, this article interrogates the shift from qualitative, expert-led trend forecasting to data-driven, predictive systems that claim to map and anticipate consumer taste at scale. It explores how these systems function not only as tools of prediction but also as producers of cultural meaning, taste hierarchies and aesthetic norms. The article offers a new perspective on AI forecasting in the academy, which has thus far focused on its technical aspects. By analysing AI fashion trend platforms, I explore a critical framework for understanding the implications of AI-driven trend forecasting in both commercial and cultural contexts.
Queer Style: Revised and Updated Edition, Adam Geczy and Vicki Karaminas (2024)
Review of: Queer Style: Revised and Updated Edition, Adam Geczy and Vicki Karaminas (2024)
London: Bloomsbury Visual Arts, 251 pp.,
ISBN 978-1-35036-592-6, h/bk, USD 90.00
Adorned in American dreams: Cultural memory and the style of the American far-right
In 2017, various conservative, far-right and alternative-right (alt-right) groups banded together in Charlottesville, Virginia at the Unite the Right rally in efforts to protest the removal of a Confederate era monument in the city and to demonstrate unity among these activist factions. The rally served as a nucleation point for the examination of a new trend of political fashion as images of mostly white males dressed in white polos, button-front shirts and variations of khaki trousers decorated headlines. This shift into a seemingly bland smart-casual style marked a contemporary intrigue into how right-wing activists engage with fashion. Yet, the selection of such an aesthetic amid the increased US political turmoil of the time was neither random nor a fashion faux-pas, rather a reflection of far-right ideological perceptions of Americanness. In this article we explore a critical conjuncture of fashion and far-right political activism by examining the smart-casual uniforms of two contemporary far-right groups, the Patriot Front and the Proud Boys. Through a lens of cultural memory, this article demonstrates how the curated smart-casual style of far-right groups reifies their ideology through the presentation and abstraction of the myths and histories of American national identity.
Are you not entertained? Fashion, sport and the interest convergence of contemporary entertainment
On 26 July 2024, the Paris Olympics featured an opening ceremony that became one of the most iconic openings in history, primarily due to the showcase and partnership between the games and fashion house Louis Vuitton. Although the worlds of sport and fashion have historically been a space of great consternation, contemporary sport and fashion collaborations (like those in the Olympics) have shown that the two worlds are better off as partners than as competitors. In the age of digital/social media, along with the growing need to creatively encapsulate the attention of younger audiences, sport and fashion are facing the ushering of a new relationship wherein they explore creative collaborations, sponsorships, endorsements and collections to increase their brand awareness and identity. Through an interest convergence lens, the worlds are colliding due to their shared interests of new (younger) audiences, increase global reach, and increase brand awareness. Much like LVMH sponsoring the opening ceremonies of the Olympic Games in Paris, the overlap between sport and fashion marks the beginning of a new age of conjoined entertainment.
From Sleepwear to Sportswear: How Beach Pajamas Reshaped Women’s Fashion, Janine D’Agati and Hanna Schiff (2024)
Review of: From Sleepwear to Sportswear: How Beach Pajamas Reshaped Women’s Fashion, Janine D’Agati and Hanna Schiff (2024)
London: Bloomsbury Academic, 272 pp.,
ISBN 978-1-35023-192-4, p/bk, USD 39.95
Elio Fiorucci, curated by Judith Clark, Triennale Milano, Milan, 7 November 2024–16 March 2025
Review of: Elio Fiorucci, curated by Judith Clark, Triennale Milano, Milan, 7 November 2024–16 March 2025
‘It will show you what a Beauty will become in order to please a Beast’1: McLaren and Moore’s Fashion Beast as commentary on the fashion industry
The result of a collaboration in the 1980s between provocative fashion industry insider Malcolm McLaren and leading comic book writer Alan Moore, the graphic novel Fashion Beast (2013) has an inherent interest. The fairy tale Beauty and the Beast, as retold in Jean Cocteau’s film La Belle et La Bête (1946) formed the basis for their reinterpretation of Christian Dior’s life as a ‘fashion beast’. McLaren and Moore’s scepticism towards authority and capitalism and Moore’s rejection of Thatcherism have also left their mark on the story. Using mirrors as structuring metaphors, Moore lets struggles over values and identity play out in a dystopian urban environment centred on the House of Celestine. My study introduces McLaren and Moore’s collaboration on Fashion Beast. I then outline the plot of Moore’s graphic novel. The bulk of the study focuses on status-seeking model Doll Seguin, trickster–provocateur and aspiring designer Jonni Tare, and Jean-Claude Celestine, the Dior-like ‘fashion beast’ who is creative director of the House of Celestine. Through these characters, Moore exposes the ‘bestial’ nature of the fashion industry’s preoccupation with style and appearance, which goes hand in hand with its cultivation of the status-enhancing power of the image. Moore’s open-ended plot makes us wonder if there is any solution to the problems plaguing the fashion industry as depicted in Fashion Beast.
Parasocial interaction and the effects of Gen Z purchase intention on TikTok
Individuals are exposed to viral fashion trends daily on social media channels. This study focuses specifically on Generation Z (Gen Z) and their purchase intentions regarding viral fashion trends on the popular social media channel TikTok. Specifically, the study aims to better understand how the virality of a video on TikTok impacts the purchase intention of Gen Z through examining parasocial interaction (PSI), perceived interactivity, loyalty, openness and willingness to share information with the content creator. An online experiment was conducted wherein 280 Gen Z participants saw a viral or non-viral video of the same product being featured. Findings indicate that participants’ perceived loyalty, willingness to share and perceived openness of the influencer had significant positive effects on their PSI, which in turn impacted their purchase intention. In addition, virality of the video directly impacted their purchase intention as well. The results identify the current questions surrounding Gen Z’s purchase intentions with viral fashion trends viewed on TikTok. The results suggest strategies to create viral marketing content that is critical for marketers to reach large audiences and build brand awareness.
The development of an aesthetic language for fashion: Improving efficacy for emerging generative AI contexts
This pilot study explored the articulation of fashion design students’ aesthetic design language for fashion (ADL-F) and investigated methods for improved efficacy. Using a three-pronged theoretical framework (information theory, descriptive linguistics and multimodal discourse analysis) a three-phase analysis was conducted consisting of thematic, content and spatial mapping evaluations of student ADL-F statements and corresponding sewn garments. Findings reveal aspects of literal visual translation of garments in student work, but difficulties overusing metaphorical and vague language. A developed instrument found significant associations between ADL-F variables and quality ratings and highlighted challenges in specificity, clarity and accuracy for many variables such as pattern, texture and function. A spatial mapping approach was developed that further revealed gaps in comprehensive ADL-F descriptions. Insights indicate that improved ADL-F would include precise language, reduced metaphor use, enhanced knowledge and usage of ADL-F variables, and comprehensive spatial descriptions of the design in applications of academic, professional and emerging GenAI contexts.
